Jon,
you said: In many ways the Solid surface industry is in a survival posture from top to bottom.
I have to ask, though, did you and i get us there? Was it just the way the ball dropped? Or is it the folks that we are now discussing teaming up with again? I remember Oxley’s seminar at one of the ISSFA shows, before he was President, or Director, or whatever. It was the first time someone explained the business cycle in terms I could easily understand. We used cell-phones as an example to explore the cycle. Then something different happened. They put cameras in the cell phones, and the whole industry took off again.
I suggested, after meeting him in his new ISSFA capacity, that we need to find a way to “put the camera into the Corian”. A trend needs to be started – or several trends – that solid surface is a natural for providing. The material will then sell itself once more. We nered to work smart (yeah, hard too, but in a smart kind of way). The Z-island tops are close. It needs to have ap[peal across the customer spectrum, though.
I apologize for the several posts. I had to load each reply separate and this was the best way.
Tom